Job Overview :-
As a Sales Marketing Executive, you will be responsible for driving sales through effective marketing strategies and initiatives. You will work closely with the sales team to develop and execute marketing campaigns that generate leads, nurture prospects, and ultimately, convert them into customers. The role requires a combination of marketing expertise, sales acumen, and the ability to collaborate with cross-functional teams.
Key Responsibilities :-
Developing Sales Marketing Strategies: Collaborate with sales and marketing teams to develop integrated marketing strategies that support sales objectives and revenue targets.
Lead Generation: Plan and execute lead generation campaigns to attract potential customers and generate qualified leads. Utilize various channels, including digital marketing, email marketing, events, and partnerships.
Sales Collateral Development: Create compelling sales collateral, including presentations, brochures, case studies, and sales decks, to support the sales team in their efforts to engage prospects and close deals.
Customer Segmentation and Targeting: Identify target customer segments and develop targeted marketing campaigns to address their specific needs and pain points.
Sales Enablement: Provide sales teams with the necessary tools, resources, and training to effectively communicate the value proposition of products or services to prospects and customers.